tag:blogger.com,1999:blog-5117005533318160902.post4030055126767703142..comments2024-03-27T19:53:53.708-06:00Comments on growing changing learning creating: If businesses could speakTom Haskinshttp://www.blogger.com/profile/12658791778134826289noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-5117005533318160902.post-86101190658655437792009-05-19T11:21:00.000-06:002009-05-19T11:21:00.000-06:00Yes, extending it to an analysis of a target marke...Yes, extending it to an analysis of a target market seems wise to me. The Forrester Group's Groundswell book emphasized that need to explore how prone to engagement the potential customers are. There are many buyers out there perfectly happy with the "no choice but a low price" offer. <br /><br />Thanks for taking these thoughts further.Tom Haskinshttps://www.blogger.com/profile/12658791778134826289noreply@blogger.comtag:blogger.com,1999:blog-5117005533318160902.post-19036196966451553512009-05-18T15:27:00.000-06:002009-05-18T15:27:00.000-06:00I agree. I think it also can also be used when you...I agree. I think it also can also be used when your products have a wide deviation in tangibility. I'm wondering if this could be extended to the analysis of the target market (does the customer demand choice, low prices, quality, support systems, is the product tangible or tangible for the customer, what are their purchasing habits-brand loyalty or brand jumper).V Yonkershttps://www.blogger.com/profile/11910904367068063554noreply@blogger.comtag:blogger.com,1999:blog-5117005533318160902.post-89865096600095708082009-05-18T13:04:00.000-06:002009-05-18T13:04:00.000-06:00Thanks for thinking about this, Virginia. I like t...Thanks for thinking about this, Virginia. I like the possibility you raise of large companies with lots of products fitting into all the models. Here are some added thoughts about Apple along those lines:<br /><br />Apple was famous for not opening their OS code to any and all developers back in the early days of their rival: Microsoft developing Windows. Apple is currently repeating that closed approach to developers of apps for the iPhone. Those are instances of rejecting participation architecture and insisting on production instead.<br /><br />Apple's "Genius Bar" in their retail stores seems like persuasion architecture to me. Nothing is being sold in those conversations and much help is given out that generates brand loyalty and persuades fence sitters to join the Mac world. <br /><br />The agreements established with the music industry to offer single tracks for sale at their iTunes store seems like the start of participation architecture. Allowing customers opportunities to upload playlists and add content to the iTunes site, as you mentioned, also fits that architecture. However, the imbedded DRM restrictions that prevent downloaded music from playing on non-iPod MP3 players seems like commission architecture to me. <br /><br />Your comment got me thinking that the value of this framework I've been using, may not be it's categorizing of business models, but rather it's ability to explain wide variations in customer engagement, loyalty, buzz etc. <br /><br />Thanks again!Tom Haskinshttps://www.blogger.com/profile/12658791778134826289noreply@blogger.comtag:blogger.com,1999:blog-5117005533318160902.post-87734033854179944792009-05-18T12:17:00.000-06:002009-05-18T12:17:00.000-06:00I wondered as I read this where apple would fit in...I wondered as I read this where apple would fit in. I can see them fitting into each category depending on their their product. For example, the itunes definitely are participation as customers are able to choose only those tunes they want and contribute to the rating of specific tunes.<br /><br />On the other hand, their iphone, with a set product and phone carrier would seem to fit into production architecture. The fact that it is so expensive because of its intention of creating a "quality" product demonstrates this. <br /><br />The Mac, on the other hand, appears to fit into the commission architecture. The goal of the Mac's has always been to produce at an "affordable" price to capture the market.<br /><br />My point is, I think there are multiple structures/strategies based on the business goals in any given corporation.V Yonkershttps://www.blogger.com/profile/11910904367068063554noreply@blogger.com