- I didn't ask for this information!
- This is too much information!
- I'm not ready for all this content!
- This comes at a bad time for me!
To throw up red flags like this is a healthy sign. We are exhibiting a sense of an independent self with healthy boundaries from recurring abuse. We've disentangled ourselves from entrapments that fail to honor, respect and value us. We are standing up for what represents who we intend to be and how we want to relate to the world. We are acting on choices found within rather than reacting with fear, guilt or obligatory limitations to what gets imposed on us.
Within this possibility, freedom from "too much information" is a new scarcity created by the abundance of content. The abundance is easy to come by, the freedom from it is not. It's no problem to drink from the fire hose. It's a big problem to shut it off or distance ourselves from getting blasted.
Within this possibility, the abundance of content is free. It then will be worth some added expense to:
- get information only when we request it
- get the right amount of information for our immediate purposes
- get the content when we're ready for it
- get to postpone receiving or inventory content for later use when the timing is right
This business model would then function as a disruptive innovation for enterprises that:
deliver content on it's own broadcasting schedule in formats that cannot be time-shifted
publish content in bound volumes that cannot be searched, tagged or bookmarked
aggregate large quantities of digital resources that do not support searches for personal uses
push too much content onto audiences that wanted "just a little for now"
The goal posts would then be moved. The game would be changed to providing answers to questions, responses to requests and possibilities to generate further questions. Free content would remain free, but freedom from it's timing, excesses and lack of selection options would be costly.