In the view of disruptive innovators such as myself, the college dropouts show up on our radars as untapped demand, unrivaled market space and non-consumers in need of innovative value propositions. However, they cannot be sold on any new solution if they get stereotyped as extremely similar. So I've been pondering how to differentiate between niches of college dropouts. That exploration led me to define four niches of dropouts of degree programs. Here's their brief profiles:
- Opt-outs choose to leave college because it's not working for them to stick around. They may experience wasting their time or money. They are likely becoming depressed when they consider staying in college and getting in a far better mood when they contemplate their exit from academia.
- Burn-outs drop out of college to cut their losses and make ends meet. They get entangled in concurrent obligations which overtax their energy, mental prowess and organizing abilities. They may have become ensnared in campus activities, athletics, employment or family obligations which shortchanged their academic performance.
- Flame-outs fall into too much partying and binge drinking. They compromise their interpersonal connections for getting respected, trusted and understood. They become trapped in clinging, co-dependent relationships which wallow in self-pity and drown their sorrows with alcohol abuse.
- Flunk-outs fail to get challenged by playing the grade game. They may be feeling cheated by low quality instructors or betrayed by the lack of course offerings that match their interests. There appears no way to win and many ways to lose which makes bad grades look like a way out of their nightmare.
An innovative business model that served any of these four niches, could potentially serve some other populations as well. Among college graduates there are many who drop out of employment or a career that's congruent with their college major. These twixters, late bloomers or "failures to launch" present diverse profiles to also be addressed responsively. Because compassion for dropouts would be a major turnaround for academia and its outputs, start-ups in this space may scale significantly without provoking enticing rivals to invade, imitate or price-cut the new deal.
Note: This post addresses issue: 12. Serving the dropouts first
of the 15 Issues in the reform of higher ed.
of the 15 Issues in the reform of higher ed.
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