Most are looking for replacement motive power from biofuels, hydrogen,wind and solar power to keep cars on the road and planes in the air. They assume we will continue to maintain the industrial models of production, transportation and lifestyle. It's inconceivable that customers and the bottom rung of hierarchies could provide a new motive power. Eight recent books suggest otherwise:
- Wikinomics - How Mass Collaboration Changes Everything / Don Tapscott
- Outside Innovation - How Your Customers Will Co-design Your Company's Future / Patricia Seybold
- Better Together: Restoring the American Community / Robert D. Putnam
- The Wisdom of Crowds: Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations / James Surowiecki
- Here Comes Everybody: the power of organizing without organizations / Clay Shirky
- The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative and Hyper-Interactive Culture / Denise Shiffman
- Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
- Crowdsourcing : why the power of the crowd is driving the future of business / Jeff Howe
These prophetic voices challenge us to harness this new energy or fall behind those enterprises which run on "groundswell power". It's unlikely this new motive power can be retrofitted into current production, education and service systems. This new energy source fuels different kinds of labor, activities and results. It not only makes it easier to get things done. It changes what to get done and what good it does.