"Tom, I didn't know you were into some kind of medieval torture? Do you take turns blogging each other or does one person get blogged by everyone? How long have you been folk dancing? I've never seen you in wooden shoes or hear you mention you're a blogger before now. Isn't a blogsphere that big round thing the plumber brings to the house every time somebody blogs the drain pipe? Did you read where foods high in transfats blog the arteries with little bloggers that increase the chances of a heart attack?"When we want to be understood or positioned as valuable in other's eyes, we need to consider the customers' frames of reference. Chris suggests other ways to describe what we are doing without using those "B" words. Of course his recommendations tie into this ongoing taxonomy of blogs I'm developing.
Technorati rankings: Quantity is crucial when quality is superficial. When we have no close friends, we impress others (and ourselves) with how many so-called friends we have. Technorati counts the number of links to a blog and the number of bloggers who "Favorite" that blog.
Archive size and search stats: Quality products and services segment the market and serve a smaller niche. The quantity metrics mislead the buyer who is searching for expertise. Google analytics (and other) stats that measure archive searches reveal the value of a blog's expertise.
Comment and Trackback Stats: Our customers, subscribers and fan base don't care how much we know until they know how much we care. That show of concern comes through comments we give/get and trackbacks from links and quotes we give/get.
Google page ranking: When our impact extends beyond the blogosphere, our presence while show up in more places. Google searches will find where else we get mentioned and are making a difference. How high our links rank on a particular search page measures our contribution to changes in the world.
With these different metrics in mind, we can discern how we have positioned our own blogs to be valuable. We can change our approach to be more valuable by rethinking which ways we measure our success and count our blessings.
Technorati Tags: blogging, Technorati, Google, positioning