Actionable content can seem repulsive

Consuming junk food produces several negative side effects on our brains:
  • We get possessed by urges to consume more. We unconsciously decide that we cannot get enough of our favorite junk food. Our insatiable appetite overcomes any reasonable restraints.
  • We experience a change in what tastes good to us. Junk food makes nutritious food taste terrible. Our sense of how to avoid pain tells us to take flight from healthy nutrition.
  • We become creatures of immediate gratification. We react to hunger ASAP. We take a short-sighted approach to our appetites as if eating is an act of desperation amidst danger.
  • We regard packages of junk food as spell binding. We give totemic power to these trinkets that seem to enchant us. We indulge in magical thinking.
The manufacturers and distributors of junk food thrive on these side effects. Excessive consumption feeds their profitability and expansion. Insatiable demand for their products keeps them at full production. The revenue stream funds the massive advertising and elaborate packaging to keep the enchantments in the consumers' minds.

I see the same pattern in the why there is so little delivery of actionable content. It's too nutritious. It doesn't taste good to those on the receiving end. It doesn't make content delivery systems profitable. It requires an appetite that is very different from consuming junk content. It would take some kind of intervention to break the pattern of consumption and acquire a taste for actionable content.

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