- We get possessed by urges to consume more. We unconsciously decide that we cannot get enough of our favorite junk food. Our insatiable appetite overcomes any reasonable restraints.
- We experience a change in what tastes good to us. Junk food makes nutritious food taste terrible. Our sense of how to avoid pain tells us to take flight from healthy nutrition.
- We become creatures of immediate gratification. We react to hunger ASAP. We take a short-sighted approach to our appetites as if eating is an act of desperation amidst danger.
- We regard packages of junk food as spell binding. We give totemic power to these trinkets that seem to enchant us. We indulge in magical thinking.
I see the same pattern in the why there is so little delivery of actionable content. It's too nutritious. It doesn't taste good to those on the receiving end. It doesn't make content delivery systems profitable. It requires an appetite that is very different from consuming junk content. It would take some kind of intervention to break the pattern of consumption and acquire a taste for actionable content.